Reaching Millions with Our Message: The Impact of the ACCT Poster Campaign  

Since November 2023, our Anti-Racism Poster Campaign has been showcasing the winning designs throughout our local communities and in our respective efforts. This initiative took a significant leap forward on March 24th, 2024, coinciding with the International Day to End Racism. Our public transportation campaign launched in Copenhagen, marking a pivotal moment in our journey to spread a message of inclusivity and awareness.

A Dynamic Display in Copenhagen

Throughout Copenhagen and the surrounding areas, our campaign came alive on the blue DOT bus lines, traversing the urban, suburban, and rural areas of the Zealand region. Over seven days, our three posters captured the attention of about 2.2 million viewers. This strategic placement ensured that everyday commuters, occasional travelers, and tourists alike were reached by our message, spreading the ideals of anti-racism through every corner of the region.

Berlin’s Underground Echo

Our reach extended beyond Danish borders into the heart of Germany, on the Berliner Fenster—the in-train television network of Berlin’s underground. Over the weekend of April 13th and 14th, 2024, from early morning until late evening, our campaign adorned every line and compartment of the Berlin underground. This initiative touched approximately 4.2 million viewers, resonating deeply with a diverse audience.

The underground campaign did more than just showcase our message; it amplified the reach of our project and its digital platform. It propelled word-of-mouth marketing and enhanced visibility for the ACCT project. Our partners in Berlin (CRN), and Copenhagen (Crossing Borders), gained recognition within their local communities. Moreover, the campaign provided a platform for the winners of the ACCT poster contest—talented female artists—to share their work on an international stage. 

A Canvas for Change

These campaigns, both in Copenhagen and Berlin, demonstrate the transformative power of combining art with ACCtion. By integrating our message into the daily lives of millions, we not only spark conversation and contemplation but also encourage a ripple effect of awareness and action against racism. Each poster, with screen time in the underground and buses respectively, serves as a canvas for change, painting a future where diversity is not just accepted but celebrated.

Transit: Offline Efforts in Community Spaces

To complement our transit campaigns, our six partner organizations have actively engaged communities by showcasing and distributing anti-racism posters at events, workshops, and community spaces.

See the gallery below to see some of their effort:

Leave a Comment

Your email address will not be published. Required fields are marked *

Scroll to Top