Since November 2023, our Anti-Racism Poster Campaign has been showcasing the winning designs throughout our local communities and in our respective efforts. This initiative took a significant leap forward on March 24th, 2024, coinciding with the International Day to End Racism. Our public transportation campaign launched in Copenhagen, marking a pivotal moment in our journey to spread a message of inclusivity and awareness.
A Dynamic Display in Copenhagen
Throughout Copenhagen and the surrounding areas, our campaign came alive on the blue DOT bus lines, traversing the urban, suburban, and rural areas of the Zealand region. Over seven days, our three posters captured the attention of about 2.2 million viewers. This strategic placement ensured that everyday commuters, occasional travelers, and tourists alike were reached by our message, spreading the ideals of anti-racism through every corner of the region.
Berlin’s Underground Echo
Our reach extended beyond Danish borders into the heart of Germany, on the Berliner Fenster—the in-train television network of Berlin’s underground. Over the weekend of April 13th and 14th, 2024, from early morning until late evening, our campaign adorned every line and compartment of the Berlin underground. This initiative touched approximately 4.2 million viewers, resonating deeply with a diverse audience.
The underground campaign did more than just showcase our message; it amplified the reach of our project and its digital platform. It propelled word-of-mouth marketing and enhanced visibility for the ACCT project. Our partners in Berlin (CRN), and Copenhagen (Crossing Borders), gained recognition within their local communities. Moreover, the campaign provided a platform for the winners of the ACCT poster contest—talented female artists—to share their work on an international stage.
A Canvas for Change
These campaigns, both in Copenhagen and Berlin, demonstrate the transformative power of combining art with ACCtion. By integrating our message into the daily lives of millions, we not only spark conversation and contemplation but also encourage a ripple effect of awareness and action against racism. Each poster, with screen time in the underground and buses respectively, serves as a canvas for change, painting a future where diversity is not just accepted but celebrated.
Transit: Offline Efforts in Community Spaces
To complement our transit campaigns, our six partner organizations have actively engaged communities by showcasing and distributing anti-racism posters at events, workshops, and community spaces.
See the gallery below to see some of their effort:
![The posters were distributed at the European Youth Parliament event in Berlin on April 19, 2024, with overwhelming success as nearly all were taken home by participants, and remaining flyers quickly depleted.](https://usercontent.one/wp/www.acctforchange.eu/wp-content/uploads/2024/05/EYE2.jpg?media=1697474400)
![The posters are prominently displayed in the window of the CRN office, continually catching the eye of passersby and inviting local engagement.](https://usercontent.one/wp/www.acctforchange.eu/wp-content/uploads/2024/05/ACCT-Poster4.jpg?media=1697474400)
![The ACCT Posters were prominently shown throughout the 4-day training with Det Frie Gymnasium in Copenhagen.](https://usercontent.one/wp/www.acctforchange.eu/wp-content/uploads/2024/05/Day-3.-Posing-with-poster-competiton.jpg?media=1697474400)
![Imagina has strategically placed the posters in highly frequented locations such as the tourist office, "Casa de la Cultura", the City Council, and during local workshops.](https://usercontent.one/wp/www.acctforchange.eu/wp-content/uploads/2024/05/WhatsApp-Image-2024-04-24-at-16.43.06-1.jpeg?media=1697474400)
![Crossing Borders has incorporated these posters into their monthly 'Food for Thought' events.](https://usercontent.one/wp/www.acctforchange.eu/wp-content/uploads/2024/05/Image-3.jpg?media=1697474400)
![Crossing Borders has been giving out the posters and displaying educational workshops on diverse topics including democracy and sustainable development.](https://usercontent.one/wp/www.acctforchange.eu/wp-content/uploads/2024/05/IMG_8376-scaled.jpeg?media=1697474400)
![At one workshop with Japanese youth, Crossing Borders worked directly with the messages of the posters.](https://usercontent.one/wp/www.acctforchange.eu/wp-content/uploads/2024/05/IMG_3509-scaled.jpg?media=1697474400)